Marketing Collateral

Who are Hotcake?

Hotcake is a creative marketing agency that provide integrated creative services.

The challenge

For over fifteen years, Hotcake had stood by it’s original branding. However, in order to move the business forward into other digital sectors, a refresh was desperately needed for the brand.

Key responsibility
  • New logo from conceptual to completion, including primary and secondary formats to enhance adaptability.
  • Brand guidelines created to support the new identity.
  • New responsive website starting with wireframes before developing the final design under the new brand identity.