IHG Business Rewards

Social media guidelines

What is IHG Business Rewards?

IHG Business Rewards is a loyalty programme where members can earn points and later exchange for a gift from their Global Catalogue. The type of prize is determined by the total amount of points the user has saved.

The challenge

IHG wanted a social media guide that could help educate their staff about the purpose of each platform and how they should use it. They also required a calendar to help schedule posts too.

Key responsibility
  • Creation of content for the social media guideline that supports the education of social media to IHG staff.
  • Guideline designed under the IHG brand identity, with final artwork prepared for print and digital.
  • An online social media calendar where internal marketing teams are able to view upcoming key events and the kind of content that they should aim to post.