IHG Star Rewards

What is IHG Star Rewards?

IHG Star Rewards is an annual four-week campaign aimed to promote their Business Rewards loyalty programme.

The challenge

IHG required a microsite for users join their loyalty programme under a creative theme that could provide a fun, less corporate feel to the journey.

Key responsibility
  • Range of ideas to support understanding of the loyalty programme, with ‘Space’ approved by the IHG internal marketing team.
  • Multiple microsites designed for each week of the campaign, from conceptual to completion.
  • Illustrations created from scratch.
  • EDMs to notify members when an activity is either completed, incomplete or new.