What's Your Lobster?

What is Sportlobster?

Sportlobster was a social media platform dedicated solely for sports fans. As a member, users could find exclusive news, videos, photos and blogs from their favourite teams and athletes.

The challenge

With the help of ambassadors including Cristiano Ronaldo and Michael Owen, a four-week campaign ran across the London Underground and social media to encourage commuters to download the app.

Key responsibility
  • Creation of a clean simple design that could be recognised and rolled out onto other platforms such as social media.
  • Final artwork prepared to meet spec for both print and social media.